PPC advertising delivers instant traffic by placing your business at the top position on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It does not only place your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies.
Rampant competition for top keywords has made PPC even more integral for any online marketing strategy. A strategy that balances appearances on these search engine pages, combined with a high number of low-volume keywords, leads to a lower-cost and more effective PPC campaign.
Our team of PPC experts works closely with our development team to build intelligent scripts that enable a programmatic approach to paid advertising across a range of channels.
As well as Google AdWords, we are specialized in display advertising, Google Shopping, mobile advertising, video advertising and a range of social media advertising platforms.
For us, the success of a paid advertising campaign lies in the ROI it delivers. Starting with an understanding of your business and your goals, we set ambitious ROI targets for ourselves and for our clients to be achieved in a timely manner.
Here are just seven powerful benefits of using PPC.